Final Digi Pack

This is our final Digi Pack. We chose to have the same image on our advertisement and front cover in order for our audience to be aware that it is the same band and that they know which band it is. We went with a continuous theme of the streets as it ties in with the main locations in our music video and also represents our band in a realistic way. Our target audience wanted an album cover with the name of the band and album alongside a simple design, as this was preferred in the questionnaire. This is the same for our advert, our audience wanted to see a release date and name of band and album, this allows for the audience to then know what album to go and buy and they are not misled. 

We chose to go with a lighter colour for our advert in order for it to stand out from where it is being presented in order for it to catch the attention of our audience. 

Album:

Advert:

Drafts for Digi Pack

We took photos for our digi pack and we had to choose which ones we thought were suitable.

We chose to have a photo of a shadow because it reflects the street life and the lower class connoted by the alcohol and cigarette in the hands. It is a female figure because it was a female in our music video and because we did not want too much focus on our band as they care for their music more than their fame. It also challenges typical conventions of indie rock as anonymous figures used on albums are typically male. The front cover then enabled us to gain a theme for the rest of our digi pack. It also reinforces codes and conventions of our genre because indie rock album covers tend to have little on them and are plain and simple. It is important that we choose the right style and theme as when our target audience go to buy the album they will want it to look appealing and we need it to be eye catching. So I looked back at the questionnaires to see what album covers and adverts were preferred, styles, themes and what text was expected in order for us to know what design and theme we should go for. Our analysis of other album covers is very useful as we know what style and theme is conventional and how to portray our genre in the correct way.

                                                                  

Linking to existing products:

As you can see from previous products there is always a consistent theme throughout the digi pack like colour and font, where the back cover tends to match the front cover. The font on these album covers are simple and white which can also be seen on our drafts and is the type of font we want for our digi pack also. Because the existing products have a consistent theme, for instance, 'The 1975' for both the front and back cover we want to produce something like this also as we feel it works well and creates band identity. 

As shown by the snapshots from our final music video, it can be shown that we have linked our digi pack to our music video, like the shadow theme which is dominant in our music video, streets, low key lighting and alcohol. We have also used a street light that Alice stands under which links nicely with our digi pack as it highlights the shadow which is created from light which can also be seen on the back cover.

Music Video: First Cut

Gaining Permission

We attempted to get permission for our chosen song 'Lover' by contacting the manager of the band. But we got no reply, so we used the song anyway. But, this shows that we attempted to get permission. 

Production Schedule

We produced a Production Schedule in order for us to tell our actors when we needed them and if they could perform on these days. Also, it allowed us to keep on top of filming and know what props were needed and what costume needed to be worn, allowing for continuity. 

This is the more in depth production schedule expanding on what location, props, actors, costume etc. are needed on what days.