Audience Research: Questionnaire (New)

The survey site that we first used to collect our data expired so all our collected data was lost. So, we had to create new questionnaires on 'Survey Monkey', we used the same questions but made slight changes to the design and some questions as we felt this would give better results. We may not get as many responses as we did last time, but because we have other research methods like the focus group, we still get an idea of our audience and their likes and dislikes. 

Demographics & Music Video Preferences

Preferences of Album covers and Adverts

Demographics & Music Video Preferences

We made some slight changes to this questionnaire, mainly on question 7. as this time instead of giving an essay box where one feels the need they have to write loads, we gave them 3 boxes so they only have to write 3 things and seeing a big essay box does not put them off of answering. 

Preferences of album covers and advertisements

This is the questionnaire that we mainly made changes on, as we gave more album covers and adverts to choose from. 

  

By giving more options we get more valid results as there are more to chose from as last time there was only 3 and this time we have more variety. We gave an essay box like before as they may want to say a lot about their favourite, so there is no restrictions. We also gave the 3 boxes instead of an essay box on this questionnaire, just like the new demographic one. 

The Results

I put all of the results from both questionnaires into a mini video.