Evaluation Question 3

What have you learned from your audience feedback?

Comments on the Video

We put our music video onto YouTube and asked our target audience to post their feedback in the comment section of the music video. We also did this on Facebook where we pasted a link onto our Facebook page and asked people to comment in the comment box.

Collecting the opinions from the comments on Facebook and YouTube, it was found that our target audience very much liked the narrative, camera shots and editing of past and present. Many also thought that by using the different colours and lighting was good at showing the contrast between the past and present, which was one of the main elements within our music video and I am glad that our target audience understood that they were flashbacks connoting that there was a lack of confusion. This is good because we did not want our target audience to be confused at any time while viewing the music video. I also learnt from the audience feedback that the clips kept up with the tempo, which was also a main element of our music video as Indie Rock music videos match the tempo of the song and hit the beat of the song. I learnt from the audience feedback that we should have created a bigger build up to Alice's car crash and in the future we would look at creating more of a build up to the climax. Alongside this constructive criticism, another point was that it was very dark in the night scenes and it took away the high quality of the footage which was consistent throughout the music video. So, in the future I would look at seeing if there was any other way of being able to overcome this problem and try and keep the high quality footage.

Interviews

We did individual interviews consisting of people we interviewed in our research stage and then new people who we had not interviewed before. We asked them questions regarding our music video and then asked them questions regarding our digi pack.

Music Video:

We asked our participants questions concerning the music video to start with, which consisted of:
1) Did you enjoy the music video?
2) Do you think the iconography used was relevant?
3) How well do you think we have conformed to the conventions of the Indie Rock Genre?
4) What did you like the most within the music video?
5) What did you not like within the music video?
6) What camera shots do you think were the most effective and why?
7) What camera shots do you think weren't effective and why?
8) Do you think the visuals reflected the song well?
9) Do you think there was an effective use of alcohol to tell the story?
10) Do you think that Alice's costume showed character development as the video progressed?
11) Can you tell who the target audience is when watching the music video?

Then, for the people we interviewed in the research stage we asked:
Has our music video and digi pack met your expectations and do you feel we took your input on board?

Digi Pack and Advert:

We asked our participants questions concerning the advert and digi pack that consisted of: 
1) Does the album advert and Digi Pack attract your attention?
2) Would you consider buying the album?
3) Do you think the album cover and advert work well together and why?
4) Do you think the album cover and music video work well together and why?
5) Do you think the digi pack conforms to conventions?
6) Do you think the digi pack and music video represent the artist well?
7) What impression of the artist do you get from the colours and images used?

Comparing Interviews

We also edited together a video to show a comparison of what was said in the first interview and the most latest one, in order to show we listened to our Target Audience and while producing our music video took them into consideration, in order for it to be more appealing and sellable. 

Taking on board the feedback     

After retrieving our feedback, we made adjustments to our music video based on our audience feedback and also because we had come to watch it a lot more, we saw what needed to be edited and worked on.

So, this is the final edit: (watch in HD for better viewing)

We changed a few elements of our music video as our target audience pointed out some flaws which we could change, like the brightness of some of the clips in the dark. Because we kept showing it to our audience to gain feedback we watched it in more detail and ourselves found some flaws that needed editing, like when Alice is standing in the street and then starts to walk which was a continuity error and became very annoying to watch. So, we decided to edit that because it was easy to re adjust. We also turned down the brightness and saturation of some flashbacks as some flashbacks were extremely bright and looked very out of place with the other flashbacks and the footage it was edited with. For example, the living room scene has some flashbacks and the living room is quite low key, but then a flashback would occur which would be extremely high key and looked odd. We also made some clips longer in order for the clips to stay on beat to the song because we cropped some clips down making the footage not hit the beat like it did before re-edit. Apart from these things, there was not much we wanted to edit as our target audience did not really have anything negative to say about our music video and we could not see anything else for a potential edit.