Analysing Advertisements

I have chosen to look at advertisements for: 
Kodaline
Jake Bugg
Arctic Monkeys
The Vaccines
The 1975
I have done range of advertisements and artists as they are all promoted quite differently and can be hard to find as everything is promoted online, for instance Bastille's Bad Blood -



Most CD's are now promoted via Facebook, the artists website, Twitter etc as this is a better way to promote to a bigger audience. This is why it is rare to find paper copy advertisements in magazines etc...





These were the advertisements for the CD/music video that I looked at independently and as a group associated with my genre as I could not find adverts for all the ones I looked at independently:

Overall, the adverts seem to follow similar patterns. All of them have a release date for the album which informs the viewer when they will be able to purchase the album. This is important as if one does not know when the album is going to be released, or if it has been released they won't be able to buy it. On most of the adverts (apart from Arctic Monkeys) the album title/artists name are the most dominant feature in the frame as most of the time they are bold, big in font and are a colour which contrasts off of the background making it stand out more. There is also not much text on the adverts as it all gets straight to the point and the typical text shown is release date, band/artists name and album title. On all of the adverts I have analysed there is no sign of an image of the band/artist connoting that they focus on their music and don't want people to buy the album just because they like the look of the band/artist etc. Also, the text is the main thing that stands out the most (apart from Arctic Monkeys and maybe Kodaline) as there are no major images or designs that take the emphasis/focus away from the text which is good as a CD advert is made to advertise the CD and not the band members. Because of this, people focus more on the important aspects like release dates etc. The advertisements also match the CD cover design, which allows for one to know what album to look out for when going to buy/download it.