Applying Audience Theory

We started to look at audience and why audiences engage in texts. The main things that we came up with was:

We expanded on the 'Uses and Gratifications' Denis McQuail to get a clearer image and more in depth view on this subject:

Information: 
- Finding out about relevant events: Developing our knowledge of the world
- Find out social norms or values
- Engaging with the world
- Gain a sense of security via knowledge 

Personal Identity:
- Sense of self
- How we are seen/portrayed 
- Find reinforcements for personal values
- Find models of behaviour

Integration and Social Interaction:
- Share values/ideas so know whom we want to be around
- Feel part of a collective: Belonging
- Make friends: If put our likes on a social media or wear a t shirt etc
- Community
- Social Gatherings like events and conventions
- Find basis for conversation 

Entertainment:
- Pleasure
- Escapism
- Interest
- Mood
- Engage
- Relaxing
- Emotional Release

We then applied this to two music videos, we chose to apply it to 'Kodaline - High Hopes' and 'Jake Bugg- Seen It All'