Audience Research: Questionnaires

This is the first research method that we used

To get a better idea of audience and what they like and their demographics, we have created 2 questionnaires in order to find out this information. We are also going to conduct a focus group where we will show them 4 different music videos - 
Kodaline: High Hopes
The 1975: Robbers 
The Vaccines: If you wanna
The Neighbourhood: Let It Go
We have chosen these music videos as they are different styles and narratives, the Vaccines is a performance video and the other 3 are story but The 1975 is non-linear and Kodaline is linear. 
All this will allow us to gather what their favourite type of video is so that when it comes to creating our music video, we will know how to appeal to our audience.

To start off our audience research we produced 2 questionnaires: Preference Questionnaire and Demographics & Preferences Questionnaire. We produced these on a website called freeonlinesurveys.com. We did not produce the questions on surveymonkey as it was not flexible like freeonlinesurveys and had a limit to the amount of questions you could ask. Freeonlinesurveys also allowed us to include pictures. 

Preference Questionnaire
This is the Preferences Questionnaire where we asked the participants to answer 7 questions about their preference of album covers and album adverts. We kept the questions simple but effective, we needed to keep them simple so that they can be understood by everyone meaning we get more valid and truthful answers. We included pictures of the album covers and adverts to make it more 'fun' and it also manages to produce a true answer as they can see the picture without having to know the artist etc. Even though essay boxes require lengthy answers and a participant may not be enthusiastic about writing a lot, we gave essay boxes so that the participant can freely express themselves and their views with no limits like check boxes do, even though it will be harder to analyse as it is qualitative data. But we do have some questions that will produce quantitative data making it easier to analyse. By asking questions about what the participant likes on an album/advert, we will be able to know what we should and should not include on ours so that we can appeal more to our target audience. Question 5: What album cover do you prefer? Allows us to see what design(s) is preferred in the genre, same with question 7. These two questions are important as we need to entice our target audience and suit their needs and expectations. Here is the link to the questionnaire Preferences

Demographics Questionnaire

We also a produced a demographics questionnaire as the demographics of our audience is very important as we need to know who we are targeting. We asked the gender of the participant as different genders have different tastes and expectations, so what something a male may like a female may not. By getting a perspective from both genders, it will enable us to see if we should aim our video at both genders, or just one in particular, meaning that we can include most things they like and please them. We also did this with age, so that we know what age group we want to aim at. Then we asked what our participants expected from a music video, but to get more information we conducted a focus group as not everything can be expressed easily on paper without watching a video first. The video questions are important as the music video is very important and needs to appeal to our target audience, if it completely veered away from what our target audience expected we would not have much of an audience or a disappointed audience. Demographics&Preferences