Shot List

We created a shot list in order to show the shots we wanted to use in our music video, it also gives more detail to our storyboard. The shot list allowed us to gain the visuals that we wanted in or video and shows that we have thought about each individual shot after creating a visual storyboard.

Script for Treatment

As we had to present our treatment, me and Jade produced a script in order to expand on what was on our blogs. 

Treatment

Chosen Song
This is our chosen song. We have chosen it because the lyrics include the conventional theme of relationships and also contains elements associated with our genre. The pace of the song changes throughout from a slow pace to a fast pace and then back to slow at times, this is great as it allows us to produce a clear idea as the slow pace connotes that everything seems ok, but when the fast pace kicks in it highlights how things are going to become messed up. The song also has a lighter indie rock sound which was preferred by our target audience. 

Our video will follow a young female on her downward spiral into self-destruction after ending an unhealthy relationship. 

The collage below indicates the type of visuals we wish to achieve while producing our video. We got these images from the music videos that we looked at in our research.

Costume

Luke's Costume:

Luke has the typical indie rock style that is common in the genre.

He wears a white t-shirt because, in the genre we found that the male villains tend to wear white to hide their darker side. Alongside the idea that his costume will provoke identification within the audience as this is a style that most are aware of and emphasises his middle/lower class status connoting that he is not of a higher importance. 

Alice's Costume:

Alice is the protagonist of the music video, this challenges the typical codes and conventions as in this genre males are usually the protagonist. But, in some form Alice is not challenging codes and conventions as she is being portrayed as weak and can't be without the male (the 'Princess') like many other females in the genre. Also, Alice does have the typical indie rock style that is common in the genre.

The outfit that will be the most dominant will be the first outfit in this image(leather jacket, tie dye vest, ripped tights, mini skirt and studded high heels) as it will be worn on many occasions that are not flashbacks. But, it will get a grungy look to it over the course of the video to show the effect the events have had.

Timeline

Reference to film

We had inspiration from the characters Blaze and Marcus from the film 'The Last Song', as their relationship is similar to the one that we want to portray. This is due to Marcus having a temper and gets angry at his girlfriend, where as Blaze is weepy and distressed most of the time. In addition to this, their appearance links well to the indie rock genre as they are mainly dressed in black and Blaze has the heavy make up and ripped clothing showing her lack of care in appearance. The mise en scene portrays their personality and mood. 

Reference to music videos

Other music videos have heavily influenced our planning, mainly 'Kodaline - High Hopes', The 1975 - Robbers, 'The Neighbourhood - Let it Go'.  and 'Jake Bugg - Seen it all'
We put together an assortment of shots in order to show the types of mise en scene and camera work we aim to use in our video.

Storyboard

We produced a storyboard in order to get a basic idea of what our video will look like when it has been edited together. It also allows us to know what camera shots and movements to incorporate into our video. From producing the storyboard we can see what shots we need to include more of, for instance, we need more close ups on Alice in order for our audience to familiarise with her and understand that she is the protagonist.We have also seen that we shall incorporate more flashbacks in certain scenes, like the scene where Alice picks up the alcohol bottle for the first time, this will allow the audience to understand why she has chosen to consume alcohol.

Scene 1: (On the streets) Alice is walking amongst her friends but she is excluded a little bit as she is out casting herself. Her ex is among her group of friends and seeing him gets too much to handle so it leads to her running away from the group.

  

Scene 2: After the events of seeing Luke and running away from the group, Alice ends up at home where she tries to distract herself by reading and watching TV, but nothing works. Then she notices bottles of alcohol on the table which she is enticed by.

Scene 3: (Night time setting on the streets) This scene emphasises what has happened to Alice and shows that she did indeed chose to drink the alcohol. This scene shows her and her downward spiral showing a rough lifestyle she has led herself into. To connote why she has chosen this lifestyle there will be a montage of flashbacks to show the breakdown of her relationship with Luke.

Scene 4: Alice's thoughts gets too much to handle and they are rushing around her mind and she is feeling a mixture of emotions. This leads her to getting into the car drunk.

The fact that we are using a non-chronological narrative links with what our target audience expect and prefer. So by using this narrative our video will appeal more to our audience meaning that our artist will get more recognition and the video will get more views, hopefully leading to more album sales. The narrative is also story and not performance, this is because it is more effective and our audience would rather have a story based video rather than a performance based one.

Comparison of storyboard photos and music videos

We will use conventional camera shots used in 'Indie rock' music videos in order to show that we have taken the genre into consideration while planning.

Locations

We have chosen generic settings of streets and houses to provoke identification among the audience. However, we will use a night time setting to create a darker atmosphere that parallels her mental state. we have chosen these locations also as they are locations that are stereotypically linked with our target audience as many believe that young people like to spend time on the streets causing trouble or spend too much time locked away at home on the internet etc.. so by choosing these locations, audience member can identify either way.  

Character Profiles

We created character mood boards in order for us to gain a visual of what we want our main  characters to look and dress like.

Alice:

Alice has a dark, rocker look going on which suites her sad, moody personality as she is not a bright, vibrant, happy person. We have a mixture of outfits we want for Alice - a clean look that represents her life before her bad break up and then a rough look that represents her life after her break up - This is shown through the different make up and hairstyles, for instance, after the recognition of her break up she goes from having perfect make up to having runny make up and messy hair. We want her to wear at some point a lightish coloured top to signify how she is not the villain in this plot. We also chose this costume as it conforms to the codes and conventions of our genre and also our female target audience can associate with Alice more as they tend to wear these types of items of clothing. 

Luke:
Lukes look is quite similar to Alice's look, but this is due to Luke being a dark enigma of a character and can be seen as the villain. He will wear a white t-shirt at times to symbolise how he is a villain like it has been shown in various music videos we have watched. He will have facial hair and messy hair to signify how he lives a grungy, laid back lifestyle. 

Based on Alice and Luke's mood board we can dress our minor characters based on these costume choices as we want the audience to see that they are part of the same group. We have also chosen these various costumes as they represent our band well as these are the types of outfits that our band are associated with and because we have 4 characters overall, each one represents a member of the band in some form. 

Planning our Music Video

Picking the song
After we deciphered who our band is and what they are like, we chose a song that we thought would be the best to represent them and be their style of music. We chose 'Sons and Lovers - Lover' The song is very important so it took a lot of consideration, but after looking at the lyrics and listening to the song a couple of times we decided that it was the right song.
We searched many websites to try and find a song and a band as we wanted an indie rock band that is not very well known. We came across a YouTube channel called 'The Hyve' which focuses on indie bands and artists and is where we found our band.



Looking back on our Documentary
In order for me to come up with my first ideas I recapped on our documentary as it gave us a really good grasp on what we wanted to include in our music video. By recapping on our documentary it refreshed my memory on what the main codes and conventions of our genre were so that I knew what ideas to stick with and which ideas work well with our genre. I also pulled out main elements that I thought would suite an idea and what would create a good idea. 

First Ideas
After choosing our song we decided on a few first ideas to help us get started. I found that I mainly focused on having a relationship, injury, isolation and alcohol as these were common themes and elements that we found when analysing our research. I also thought about having flashbacks as a non-chronological narrative was common in indie rock videos and makes it more interesting while revealing snippets of the plot without giving too much away, creating enigma. 



Our Main Idea
From looking at the lyrics of the song and merging both of our first ideas, we came up with a final idea that we thought goes well with the song and our genre, also appealing to our target audience.

Identifying our Artist

To identify our artist, we looked at some key questions which helped us understand our artist and who they are much more clearly. 

I then created a mood board for the lead singer in order for us to get more of a visual image, to help us understand more about what they look like etc..

We then looked at the type of person the other members of the band are and how they will be represented.

 

I then made a mood board of all of the elements associated with the band to create an overall visual of the band.

Revisiting Representation

In lesson, we revisited representation as we will be considering how we are going to represent our band in our music video and start applying these ideas to our band. 
We started off by looking at the key features of representation and we all came together and shared our thoughts. 

We then did a questions and answers which helped us to revisit important key words.

The 3 main groups that we looked at was: Gender, youth and ethnicity. We looked at theorists for each group.